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ENCOUNTER WITH AN INTERCONTINENTAL PROJECT |
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In 1999, a major hotel in a famous resort place, became delinquent with
its loan payments. The hotel was facing financial difficulties and could
not make its monthly obligations due to the fact that their profits were
used to cover the deficit of other group companies. Furthermore, the hotel
was not able to compete with the local competition because they could not
afford the cost of the necessary renovation work. Finally, an extra-ordinary
appreciation of the yen against the U.S. dollar worsened the situation
by inflating the remaining debt. Although the loan agreement promised an
automatic renewal, the bank itself was facing a financial crisis and could
not hold a meeting to negotiate a renewed terms and conditions. In the
course of time, the entire Japanese banking industry plunged into a nation-wide
restructuring movement, and the debt, labeled as a nonperforming loan,
underwent a fate of repeated acquisitions and transfers before finally
being sold to Resolution and Collection Corporation (RCC).
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STRONG TIES WITH THE LOCAL COMMUNITY |
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It deserves a special mentioning that while many of the local hotels were
either merged or acquired by huge capital, this hotel maintained its local
ownership and management style for over 30 years. The hotel was admired
by the local economy not only because of its history, but also because
of its numerous contributions to the local community. These contributions
included providing over 1000 employment opportunities, financial support
for ongoing welfare activities in conjunction with various medical societies
and organizations, and offering on-the-job training classes to support
the educational programs of local schools. Its close relationship with
the local residents and their economy gave the restructuring of this hotel
an extremely important value and significance.
A COMMUNITY-BASED TURN-AROUND
Our sense of mission when we first started our restructuring work was that
we had to save this hotel because of its major contributions to the local
community. None of us had the slightest idea that our challenge would last
for almost five years. This long struggle was due to a series of unexpected
events such as 9/11, conflicts in the middle east, and SARS outbreaks in
Asia. These events caused the local tourist industry to suffer a drastic
decrease of visitors and cancellations of reservations. The damage incurred
by the hotel was relatively greater than other hotels in the area because
of a decline in its competitive strength, along with the depletion of its
cash reserves. These factors caused the property and business values to
drastically decline, and its collateral value was severely damaged. As
a result, the hotel faced the possibility of selling their business.
Overcome with overwhelming uncertainty and pressure, our team was pushed
into a corner where we had no choice but to fight back by bringing our
full strength and energy together. Inspired by both the general manager
who personally led the organization, and the staff that tackled difficult
tasks without complaining, we decided to renew our sales and marketing
strategy by conducting a survey that would give us a better idea of customer
needs and other requirements. Meetings were held night and day, and all
the different financial schemes and scenarios that might save the hotel
were thoroughly discussed. The necessary maintenence and renovation work
was carried out by utilizing all the resources that were found in the hotel
warehouse. The freezing of pay raises was accompanied with individual discussions
with the employees, asking for their cooperation and understanding by disclosing
the management plan to overcome the crisis. In order to successfully execute
the execution plan, it was necessary for us to share the status of the
hotel with every stake-holder, and to properly coordinate and unite the
team of outside experts who had a variety of backgrounds, experiences,
knowledge, and expertise.
COMBINATION OF TEAMWORK AND SKILL SET
Faced with a huge number of tasks such as repeated analysis of our restructuring
scheme, conducting a business value appraisal and a needs assessment for
renovation, negotiating with financial institutions, reviewing the existing
legal framework for possible advantages, coordinating the actions of outside
experts, etc., we hardly had a chance to breathe. Each member of our team
took full responsibility for the completion of the assignments and tasks
allocated to them, and the bailout of the hotel was finally accomplished.
Our patient lawyers worked very closely with us throughout the intense
negotiation process with various banks and RCC.
Without their sincere and faithful support and encouragement, we would
not have been able to achieve our goal. When our project was in deadlock
due to the worsening situation of terrorist attacks, the middle east crisis,
and other unfavorable outside factors, the whole endeavor may have failed
had it not been for the encouragement of our chief attorney who stood
firmly with us at the time.
BASIC CONCEPT OF OUR TURN-AROUND
Through these invaluable experiences, we were able to familiarize ourselves
with the framework and the fundamental principles required for business
restructuring. We would like to utilize our expertise to contribute to
the restructuring of troubled hotels and inns suffering all over Japan,
and reactivate the regional economies where these hotels and inns reside.
Our approach to business restructuring does not simply aim for a temporary
solution through a cosmetic improvement of the balance sheet, but instead
aims for a turn-around of the on-site management and operation. To this
end, we have formed a team of experts whose wide range of know-how and
intercontinental strategy that can make the turn-around projects that we
undertake to become internationally sound. |
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Copyright (C) 2006 JHK International Partners all rights reserved |
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